Our Brightest TV Ever

Sony Bravia 9

Unparalleled brightness, incomparably beautiful colors

Step into a new realm of realism. Unlike other TVs, our expanded color volume keeps images vivid and saturated even at high luminance levels, so you see pictures just as the creators intended.

As bright as nature, dazzling and vibrant worlds

Imagine a brilliantly sunlit, snow-covered mountain landscape. With higher luminance than ever, this supremely bright TV can faithfully reproduce natural scenes in absolute detail, even in the brightest daylight.

Definitive contrast

Experience a new era in contrast. With a unique local dimming algorithm, XR Backlight Master Drive precisely controls thousands of Mini LEDs for truly authentic contrast.

Over a billion vivid, real-world colors

See the world’s colors with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.

Unmatched realism with XR Processor™

Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.

Beautiful colors. Any angle. Any environment.

Everywhere’s the best seat. With X-Anti Reflection™, pictures are clearer with less reflection and glare. X-Wide Angle™ keeps pictures looking as beautiful from the sides as they do from the center.

Unmatched realism with XR Processor™

Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.

Unmatched realism with XR Processor™

Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.

Our most cinematic sound. World’s first TV with Beam Tweeter.

Immerse yourself in expansive cinema-like sound. With the world’s first upward-facing Beam Tweeter in a TV and two frame tweeters, you’ll hear sound from the screen, just like you do at the cinema.

Theater-like surround, pictures and sound in harmony

Feel like you’re in the cinema. Acoustic Multi-Audio+™ with the Beam Tweeter at the top and Frame Tweeter at the sides delivers cinematic surround sound. Every sound comes from exactly the right place.

Unprecedented overhead surround sound with Beam Tweeter

Sound without boundaries. Our Beam Tweeter projects sound upwards, reflecting it off the ceiling so aerial effects truly appear to come from overhead. Also, our Frame Tweeter vibrates the frame, projecting immersive sound forwards.

Crystal clear voice. Precise dialogue.

No more muffled voices. Our new Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home therater products too.

Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.

Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch sound. What’s more, Dolby Atmos® and the DTS:X® support provides unforgettable spatial sound.

With BRAVIA Theater, home becomes cinema

Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theater brings the emotion and excitement of a movie theater home, an unmatched audio-visual experience.

Harmonic Presence. Blends in naturally.

Everything in harmony. Our new TV designs grace your living space with shapes, materials, colors and surface treatments that blend beautifully with interior décor, walls and home theater products.

One Slate. Perfect from everywhere.

Totally unified. Our One Slate concept fuses screen and bezel into a single slate, minimizing distractions and maximizing your experience. The steel stand bends inwards for a beautiful look from every angle.

Vibration finish. Harmonizes with your home.

Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theater.

Perfectly integrates TV and soundbar, almost no stand visible

Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theater on top of the stand and it virtually disappears.1

Multi-purpose stand fits your style

Absolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.

Perfectly integrates TV and soundbar, almost no stand visible

Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theater on top of the stand and it virtually disappears.1

Everything you stream. All on one screen.

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Bring the cinematic experience home, enjoy movies included with BRAVIA™

Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.

Immersive movie experience

Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.

TV for the whole family

With kids profiles, kids get their very own Google TV experience — a space that’s just for them, with their own apps and entertainment. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.

Watch Netflix in studio quality, automatically optimized

See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.

Chromecast built-in™

Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.

Compatible with Apple AirPlay 2

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Connect with your Alexa

Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.

Best seat. Anywhere. Anytime.

Wherever you are, everything’s perfect. Detecting your position, BRAVIA Cam™ adjusts brightness, sound balance and volume so your experience is optimized to where you’re sitting.

Auto Power Saving

Saves energy. With BRAVIA Cam™, Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.

Proximity Alert

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

A handy way to control your TV

As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Perfect for PlayStation®️ 5

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.

Auto Genre Picture Mode

BRAVIA automatically switches into Game Mode with PS5® to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

One place for all your game settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

Dolby Vision® for gaming. Supported.

This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.